Tag Archives: publicity

Woop Woop!

South London wedding flowers

Stemgirl is super-proud and a bit over-excited to have been named a regional finalist in The 2015 Wedding Industry Awards.  Thank you very much to all Stem’s supporters for your votes and for all your support!

Stem in glorious colour

March/April 2014 Wedding Flowers Magazine

Stemgirl is very proud to have a double page spread in the March/April issue of Wedding Flowers and Accessories Magazine.  It’s a fabulous publication that is packed full of ideas for stunning flowers as well as all sorts of fun and interesting bits and pieces to beautify your wedding with.  Grab it while you can!

stem flowers londonI really enjoyed putting together this riotous collection of flowers.  And found an excuse to go mad with my glue gun on those cool chalk-board place settings (they have a tiny peg attached to the back) and my vintagey sequinned headband.  All a bit bohemian, jewel-inspired.  I was put a little in mind of Ellen Terry or Vita Sackville-West….

Belair House Wedding Fair 16 March 2014

Love heart for Belair House

Stemgirl is very excited to be involved in a very special wedding fair event at Belair House in beautiful Dulwich.  It’s on the Sunday 16 March and it’s a chance to see this gorgeous venue, sample cocktails, listen to live music and generally have a lovely time!  More details to follow but save the date and come and say hello…..

all change at beauberry house

As you will know, stemgirl really loves working at Beauberry House in Dulwich.  Many happy events there have been made even more gorgeous with Stem’s flowers!  So it was a bit of a shock to find out that the venue had been sold and the team we know so well were moving out.  I have to say that stemgirl was in a bit of a panic….

 Beauberry House

…..until I arrived and met Nick, the new General Manager, and found out that this is fabulous news for the venue itself and also for the community around it.  Firstly, they have returned the house to its proper name – Belair House.  Secondly, the building is being fully refurbished to breathe some life back into it’s bones.  The restaurant, serving good, seasonal British food, will open throughout the week for lunch and dinner as well as brunch over the weekend and roasts on Sundays.  And there’s going to be a rather lovely cocktail bar too.

And thirdly, fabulous weddings and parties will still be a really important part of life there. 

So, all is well and the panic is over!  And stemgirl is really looking forward to bringing some Stem Flowers magic to many more weddings and civil partnerships and parties there.  Oh, and did I mention the cocktails?

A lovely, busy weekend

Well, what a great (if exhausting) weekend Stem had at The UK Wedding Show!  Once we’d negotiated the slightly mad roads around the ExCel Centre London, managing to get lost only a couple of times, we set up our stand with fabulous spring-time flowers and a collection of beautiful bouquets.

In planning the flowers we were going to use, we tried really hard to come up with a way of giving a good indication of Stem’s personality and creativity.  We hoped to create a slightly whimsical, magical display and I think it worked!

Quirky accessories, cute little brightly coloured birds, loads of seasonal foliage and branches of blossom looked absolutely gorgeous next to the fragrant narcissi and hyancinths, tulips, anemones and feverfew.  We even planted  jewel coloured primulas in teacups, milk-jugs and sugar bowls.

We had a smashing day working alongside Beauberry HouseShot by the SheriffKatie FineSLR Management and Eloise Prouse and were really frantically busy talking to lovely people on both days. Thanks to all of you who came to say hello!

Come and say hello….

Stem Flowers will be exhibiting at The UK Wedding Show at the ExCel Centre, London on 4 and 5 February.  Come and say hello to us at Stand 116 where we’re working with Beauberry House (lovely venue), Shot by the Sheriff (photography) and SLRP (PA, lighting and event production).  Our stand is called South Side, just to give a hint about where we’re all based!  South London florists on a South London stand!  I’ve got some complimentary tickets so make contact with me as soon as you can if you’d like one…..There won’t be many other florists there so I hope you’ll enjoy all the gorgeous seasonal flowers and foliage we’ll be using.

Stem’s in print again…

Take a look at the September/October issue of Wedding Flowers Magazine and you’ll see some of our gorgeous flowers.  Hooray!

As the photoshoot took place at the very beginning of the summer, I made full use of the fabulous English flowers and foliage – Sarah Bernhardt peonies and Sweet Williams from John Austins and sorbus from GB Foliage.  The rambling rose was foraged in West Norwood!

loving this dress thing

Wow!  Professional photos of my flowers are on the wonderful Love My Dress blog after a really fun photo-shoot at Beauberry House.  Wedding organiser Andri Benson brought together a group of fabulous South London women who are all in the wedding trade and we rocked the whole day.  Pretty vintage flowers, romantic dresses, amazing cakes.   And now one very proud stemgirl.

And here are some of the photos I took.  Just so you can see the difference between my efforts and what a professional can do!

cool and cosmopolitan

Hooray!  Have a look at Stem’s gorgeous flowers featured in the October/November issue of Cosmopolitan Bride.

Stem provided the flowers for Jude and Dave’s fabulous wedding at The Swan at the Globe in London (p.46-48).  More photos of their day will follow as soon as this very proud stemgirl gets back into the world of the organised blogger!

As I think I’ve said before, features in magazines or on other blogs and websites are the kind of publicity we just can’t buy.   I know I’m not an expert at the whole publicity thing but I am increasingly underwhelmed by the effectiveness of paid-for advertising.  That is, I don’t think it’s worth the cash.  I suspect our clients are most interested in recommendations and information about Stem from people who know what they’re talking about (i.e. other brides and grooms) rather than glossy ads that tell you nothing real about us.  That’s not a hint about recommending us, by the way.  Really not….