Tag Archives: Ruth Curran Crawley

Stem’s in print again…

Take a look at the September/October issue of Wedding Flowers Magazine and you’ll see some of our gorgeous flowers.  Hooray!

As the photoshoot took place at the very beginning of the summer, I made full use of the fabulous English flowers and foliage – Sarah Bernhardt peonies and Sweet Williams from John Austins and sorbus from GB Foliage.  The rambling rose was foraged in West Norwood!

loving this dress thing

Wow!  Professional photos of my flowers are on the wonderful Love My Dress blog after a really fun photo-shoot at Beauberry House.  Wedding organiser Andri Benson brought together a group of fabulous South London women who are all in the wedding trade and we rocked the whole day.  Pretty vintage flowers, romantic dresses, amazing cakes.   And now one very proud stemgirl.

And here are some of the photos I took.  Just so you can see the difference between my efforts and what a professional can do!

perfect and pink (and white too)

 

I don’t think I have to say anything, really.  How absolutely perfect are these nerines?  They’re in season now and are completely magical!  The bright pink ones above were used for all the bridesmaids (and buttonholes too) and the fantastic combination of white cymbidium orchids and nerines below was for Emma’s gorgeous bridal bouquet. 

cool and cosmopolitan

Hooray!  Have a look at Stem’s gorgeous flowers featured in the October/November issue of Cosmopolitan Bride.

Stem provided the flowers for Jude and Dave’s fabulous wedding at The Swan at the Globe in London (p.46-48).  More photos of their day will follow as soon as this very proud stemgirl gets back into the world of the organised blogger!

As I think I’ve said before, features in magazines or on other blogs and websites are the kind of publicity we just can’t buy.   I know I’m not an expert at the whole publicity thing but I am increasingly underwhelmed by the effectiveness of paid-for advertising.  That is, I don’t think it’s worth the cash.  I suspect our clients are most interested in recommendations and information about Stem from people who know what they’re talking about (i.e. other brides and grooms) rather than glossy ads that tell you nothing real about us.  That’s not a hint about recommending us, by the way.  Really not….

passionately pink

Well, I think there’s no denying it.  Pink flowers are completely and utterly gorgeous.  And pink peonies and roses are just about as good as it gets.  For this summery wedding, Stem used an abundance of marshmallow pink ‘Sarah Bernhardt’ and lipstick pink ‘Dr. Fleming’ peonies throughout Beauberry House.  Then there were the armfuls of delicate pink and fragrant ‘Sweet Avalanche’ roses and romantic, lacy ammi.  Ooh, and tiny-leaved variegated ivy just to finish things off.

I love the simple groupings of flowers on the tables which were made a little more fancy with Stem’s posh silver-leaf votives!  And the newly painted pink wall in the Entrance Hall was zingingly complemented with loads of peonies, roses and acid green molucella (that’s Bells of Ireland to you and me) in a grown-up not grannyish pedestal display.  Little details, like the floating peony heads up the stairs with sparkling wire, make everything feel just a little more thought out and special.  A stunning, beautiful, romantic, sexy collection of blooms!

 

 

 

 

 

 

 

 

 

spring has (nearly) sprung

In fact, it was bucketing down with rain for alot of Easter Saturday but Stem Flowers brought the gorgeous fragrance and uplifting colour of Spring inside with (English) sun-yellow narcissi, purpley-blue hyacinths, and old-lady’s-p0wder-puff-pink lisianthus.

Vases filled with Tete-a-Tete narcissi and yellow pansies not only made a simple but beautiful mantelpiece display but also provided plantable gifts for the guests to take home. 

The White Room at Beauberry House was filled with prettiness and had the whimsical feel of Miss Marple’s local tea-room! 

  

 

 

 

properly in print

So stemgirl finds herself quoted in the latest edition of Wedding Flowers Magazine which I’m really pleased about.  Especially as it’s in a feature about ‘green’ weddings.  Check out pages 50-51 of the February/March issue.  One of my quotes is in pink at the centre of the page! 

Featuring in a respected publication like this (or other wedding and events magazines) is absolutely fantastic for a business like Stem Flowers.  It generates lots of interest from people who happen to read about us and think we sound cool.  And then make contact with us.  And then ask us to work for them.  It is sometimes far more effective than placing adverts which I often find inordinately expensive when one takes into account that they will often generate no interest at all.
How gutting it is, then, to have a lovely quote or two from me in a lovely magazine which lovely people read and NO MENTION of the name of my business or any contact details….AAAARGGHHH!